The daredevils feeding a dangerous Russian craze

The daredevils feeding a dangerous Russian craze

Angela Nikolau standing on the edge of a building in China

A number of young Russians are making names for themselves by posting videos of life-threatening stunts online. What drives these extreme selfie daredevils?

He's got a camera strapped to his head and he teeters on the edge of the roof in a nine story apartment block in Siberia.

"Are you filming?" he asks, as a friend hands him a flaming torch. Orange flames engulf his legs and suddenly he jumps, somersaulting in the air like a stricken warplane before landing with a thud into a deep pile of snow.
Remarkably, he's unhurt - if a little winded. Police tell a gaggle of onlookers to stop filming, but within hours, footage of this potentially deadly jump goes viral - various videos of the stunt filmed from different angles were watched millions of times on YouTube.
Many people were incredulous, even angry. "Is this the stupidest stunt ever?" screamed one headline.
The young man's appetite for risk is unusual but not unique. In fact a growing number of deaths and injuries, suffered by Russians who among other things have fallen from buildings and moving trains whilst taking pictures, have prompted the Russian Interior Ministry to launch a "safe selfie" campaign.
The Russian Ministry's safe selfie campaign urges people to, for instance, avoid train tracks and roofs, and be cautious around staircases, wild animals and guns
Despite the deadly peril, some of the risk takers are attracted by fame and the possibility of becoming social media stars. In many places in Russia, tall buildings are accessible and fines for trespassing are low, if they exist at all. And one enthusiastic participant says extreme stunts can alleviate the boredom and pent up energy of many Russian men.
But what really drives some of the most notable Russian selfie daredevils?

Alexander Chernikov

Screengrab from Alexander Chernikov holding a selfie stick
Alexander Chernikov lit his trousers on fire before jumping into a snowbank. Video of the dangerous stunt went viral online

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